GDC survey: 40% of game industry professionals use AI, 55% are critical of it
IT之家 reported on November 15 that the Game Developers Conference (GDC) recently released “State of the Game Industry: November 2026,” surveying more than 2,600 game industry professionals, of whom 40% said they use generative AI in their work.

According to the report, among respondents who use AI, 57% said they use such tools every day. But the issue is that people in the game industry are relatively cautious about AI. 55% of respondents believe generative AI has had a negative impact on the game industry, another 35% see it as mixed, and only 8% gave a positive assessment, little changed from the previous survey.
At the same time, 73% of AI users said they use AI for research and brainstorming, 62% use it for analysis and content summarization, and 56% use such tools to write and check code. By contrast, AI is used much less in creative work. Only 22% of users use AI to create concept art or develop visual ideas.
In addition, respondents are most concerned about copyright issues arising from AI, AI replacing humans, and over-reliance on such tools potentially weakening professionals' own expertise. Professionals in quality assurance (IT之家 note: QA) and community support departments are especially resistant to AI. In these two fields, the share of respondents who believe generative AI has a negative impact on the industry reaches 76%.
The penetration of generative AI in game development is also related to the type of studio business. Among studios that develop only mobile games, 70% of respondents said they use generative AI; in game development projects using the free-to-play (Free-to-Play) model, the figure is 58%.
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