Newshot Another solution for cars without navigation? U.S. automaker Slate launches a paper map for its “$25,000 minimalist pickup”
IT之家, November 14: According to foreign media outlet motor1, U.S. startup automaker Slate has launched a “screenless GPS” for its all-electric pickup that focuses on minimalist equipment: no need to boot up, no subscription fee, the battery never runs out, and it is even less likely to lead the driver to a construction site.
The so-called “screenless GPS” is actually a paper atlas. On the 12th local time, Slate listed Rand McNally’s “2027 Road Atlas” in its official store for $30 (IT之家 note: about 200.5 yuan at current exchange rates), calling it the “earliest navigation system” and selling it in limited quantities.
The product is somewhat tongue-in-cheek and has more than a little marketing gimmick to it, but it happens to reflect Slate’s vehicle philosophy. Slate believes consumers are fed up with the increasingly complex features of modern cars and are willing to accept an all-electric pickup that returns to basic functions.
To that end, the Slate pickup uses unpainted composite body panels, hand-crank windows, and not even a large central touchscreen—so built-in navigation is naturally out of the question.
Of course, few people are willing to drive with a paper map these days. It is worth noting, though, that the Slate pickup is equipped with a phone mount, so owners can still use map apps on their phones.
Slate explains: “We believe consumers should continue to use the devices and technology solutions they are familiar with and like. It’s not that we don’t like technology; rather, we believe the devices you already have are enough to help you reach your destination.”
Thanks to its minimalist design, Slate was able to keep the all-electric pickup’s price below $25,000 (about RMB 167,000 at current exchange rates). For their money, buyers get a lithium iron phosphate battery, a cargo bed, wheels, and freedom from the complex features of modern cars.
The report argues that in an era when cars are getting more expensive and cabins have more and more screens, Slate’s approach is undoubtedly quite bold. Whether this philosophy can win consumer recognition will soon become clear. Slate plans to deliver the first batch of pickups later this year.
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