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Meta’s Muse launches call-on-your-behalf feature to contact businesses and insurers

Source: IT之家 Published: AI 中文 AgentMetaMuse
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On November 14, Meta’s AI agent Muse launched a call-making feature that lets premium paid subscribers have Muse contact U.S. businesses for them, handling tasks such as contacting insurers or cable providers, booking DMV appointments, or making restaurant reservations. In the early hours of November 13, Meta Chief AI Officer 汪滔 announced on X that “Muse can make all the calls you don’t want to make yourself”; Muse uses AI-synthesized voice to speak with merchant staff, but the feature does not always succeed, as some staff hang up after recognizing AI, either to prevent fraud or because they suspect a prank or waste of time. Meta tested the feature with early-access users for several months and is now offering it to its highest-tier Meta AI paid subscribers starting at $19.99 per month; Muse is not the first AI tool for calls, as Google Gemini’s Call for Me supports Pixel 11 and Pixel 10 and can call using the user’s own phone number, while Instinct also began testing call-making in September.

Translation(model translation, not the source's own text)

AI Agent Makes Calls to Businesses or Insurers for You: Meta's Muse Launches Call-Making Feature

IT之家, November 14 — Meta's AI agent Muse has launched a call-making feature. After signing up for the premium paid subscription, users can have Muse contact U.S. businesses on their behalf. Meta says Muse can help users handle all kinds of tedious chores and get their to-do lists done.

In the early hours of November 13, Meta's Chief AI Officer 汪滔 announced in a post on X: "Muse can make all the calls you don't want to make yourself."

Users can reportedly use Muse to contact insurance companies or cable TV providers, book an appointment at the U.S. DMV, or call a restaurant to make a reservation.

Muse uses AI-synthesized speech to talk with business staff, but this kind of feature doesn't always complete the task smoothly. Some staff at businesses hang up as soon as they realize the caller is an AI — some to guard against scams, others because they think such calls may be pranks that only waste time.

Meta had previously tested the feature with early-access users for several months, and is now opening it to subscribers on Meta AI's highest-tier paid plan. The subscription starts at $19.99 per month (IT之家 notes: about 133.6 yuan at current exchange rates).

Muse is not the first AI tool to support making calls on someone's behalf. Google Gemini's Call for Me feature supports the Pixel 11 and Pixel 10 and can place calls using the user's own phone number, and another popular AI agent, Instinct, has also been testing a call-making feature since September.

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The translation is machine-generated and individual terms may be off. Nothing is rewritten or cut; the original is authoritative.

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