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Mercedes CEO says cars in China must be huge — Deepal director 长邓承浩 says it 'resonates strongly'

Source: IT之家 Published: Business & Funding 中文 CEO
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On November 11, Mercedes-Benz Group CEO 康林松 attended the opening event of the 20th Auto Week conference, where he argued that product planning must be built entirely around Chinese consumers' preferences: 'In China, cars must be big, very big, astonishingly big.' On November 12, Deepal chairman 邓承浩 voiced agreement, saying 'as fellow carmakers, we resonate strongly — whether foreign giants or Chinese brands, everyone is studying the same question: what kind of car do Chinese users actually need? Big is only the first step, not the finish line,' adding that physical size is a basic skill while clever use of space is the real ability, and pointed to the Deepal S09 six-seat SUV, which offers 870 mm of legroom even in the third row. Deepal's global sales in October reached 32,602 vehicles, up 8.01% month-on-month.

Translation(model translation, not the source's own text)

Mercedes CEO Says Cars Must Be Astonishingly Big in China; Deepal Automobile Director 长邓承浩 Says "Very Resonant"

IT Home, November 12 — On the 11th local time, Mercedes-Benz Group CEO 康林松 attended the opening event of the 20th Auto Week conference; IT Home previously reported on this in detail.

Notably, 康林松 put forward a view on the China strategy: product planning must be built entirely around the preferences of Chinese consumers — "in China, cars must be big, very big, astonishingly big."

Today (the 12th), Deepal Automobile director 长邓承浩 expressed agreement with these remarks from 康林松: "As fellow car builders, I feel a strong resonance. Whether foreign giants or Chinese brands, we are all studying the same question: what kind of car do Chinese users actually need? In fact, big is only the first step, not the finish line. Chinese users' preference for big cars is rooted in China's real family structure — bringing elders along, bringing the kids, the whole family traveling together; big space is a hard requirement."

邓承浩 argued that physical "bigness" is basic skill, while "cleverness" in space is the real ability. How do you make a car big without making it clumsy? How do you make the third row comfortable to sit in? That is where the real test of car-building craftsmanship lies.

邓承浩 also promoted the company's own big six-seat SUV — the Deepal S09: "Even the third row delivers 870 mm of legroom; a 1.8-meter-tall person can sit in it without feeling cramped. Making every seat in the car decent — that is the real skill."

It is reported that Deepal Automobile's global sales in October were 32,602 units, up 8.01% month-on-month.

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The translation is machine-generated and individual terms may be off. Nothing is rewritten or cut; the original is authoritative.

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