Newshot Article title: Epic CEO slams "Steam's mandatory AI disclosure for games," says development companies that don't embrace AI will lose competitiveness
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Epic CEO slams "Steam's mandatory AI disclosure for games," says development companies that don't embrace AI will lose competitiveness
IT Home, November 15 news: Epic Games CEO 蒂姆 · 斯威尼 (Tim Sweeney), in an interview with foreign media outlet GamesBeat, said that Valve's requirement for developers to "disclose AI usage" on the Steam platform is unreasonable.
斯威尼 stated that large game developers (indie game developers and their niche segments are not included here) will be completely transformed by AI technology in the future. If development teams refuse to adopt AI, they will inevitably be left behind by competitors, ultimately lose competitiveness due to cost and efficiency issues, and may even be unable to continue operating.
He further pointed out that if one team can complete the same game at one quarter of the cost or time of another team, and in the future this efficiency gap may even expand to 10 times, then the traditional development model will find it very difficult to compete.
斯威尼 believes that game companies no longer have room to ignore these tools. He said that game developers do not have profit margins as high as 75% to 95% that would allow them to bear the competitive risks brought by insufficient production efficiency.
Regarding Valve's policy requiring developers to disclose AI usage, 斯威尼 believes that this rule is unfair because it easily leads players to associate AI technology with low-quality games. In his view, AI can be used to make excellent games, and it can also be used to make works of poor quality.
斯威尼 stated that there is currently a wave of resistance among anti-AI groups, with some people trying to prevent the game industry from adopting AI technology by targeting developers personally and maliciously review-bombing. Therefore, he has been working hard to convey his views to more game developers. He believes that the entire industry must overcome this resistance, actively adopt AI technology, and accelerate the development of excellent games, because this is already a matter of survival for companies across the industry.
When asked whether Steam's AI labeling is simply meant to help players understand the game development process, 斯威尼 said bluntly that he completely disagreed with this statement. He also pointed out that players can already learn about a work's quality, content scale, entertainment value, and other information through game reviews.
He further explained that whether or not AI is used, developers can make excellent or terrible games. The same situation also applies to different game engines, development tools, production methods, countries, and development teams. If AI is directly linked to low-quality games, it is clearly unfair to developers who use AI to create excellent works. This practice of blaming an entire technological field for individual negative cases is something all game developers should oppose.
斯威尼 also believes that Steam's AI labeling policy is being maliciously exploited, and the current anti-AI groups are indeed using these labels to damage developers' reputations and undermine the market prospects of related game projects.
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