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Pinduoduo's new rule takes effect: merchants who breach 'door-to-door delivery' commitments on orders with the exclusive label will pay 10 yuan per order

Source: IT之家 Published: Business & Funding 中文
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IT Home, Nov 14: Pinduoduo announced that its new version of the 'Door-to-Door Delivery Service Terms' has officially taken effect. For orders bearing the exclusive label, merchants that fail to honor the door-to-door commitment will pay 10 yuan per unfulfilled order (issued as a platform no-threshold coupon), and practices such as inducing customers to use collection points are explicitly defined as breaches. According to the new terms, the core change lies not only in the 10 yuan-per-order compensation but in turning 'door-to-door delivery' from a vague service description into an accountable clause that shifts the burden of proof and carries operational penalties; the rules apply only to orders with the green 'door-to-door' label on the product page, while packages without the label are delivered as before, and only areas that merchants check as supported in the service template constitute a commitment, with unchecked areas not bound by the terms.

Translation(model translation, not the source's own text)

Pinduoduo's New Rules Take Effect: Merchants Who Violate the "Delivery to Door" Commitment for Orders with Exclusive Labels Will Pay 10 Yuan per Order

IT之家 November 14 news: Pinduoduo announced that its new version of the "Delivery to Door Service Terms" has officially taken effect. For orders bearing the exclusive label, if merchants violate the door-delivery commitment, they will pay 10 yuan per order for non-performance (as a platform no-threshold coupon), and conduct such as inducing customers to leave packages at collection points is explicitly defined as a breach of contract.

By referring to the new version of the "Delivery to Door Service Terms", IT之家 learned that the core change of the new rules lies not only in the compensation amount of 10 yuan per order, but also in turning "delivery to door" from a vague service description into an accountable clause that carries a shift in the burden of proof and operational penalties.

Specifically, the scope of application of the corresponding "Terms" has clear boundaries: the new rules only bind orders with the green "Delivery to Door" label on the product page; packages without this label will still be delivered in the original manner. Only areas that merchants check in the service template as supporting door delivery constitute a commitment; areas not checked are not subject to this clause.

Among them, the "10 yuan compensation" is the visible cost, issued to consumers in the form of a platform no-threshold coupon with a "validity period of 50 years", and the platform has the right to deduct it directly from the funds of the merchant and its affiliated stores.

For merchants, the heavier consequences come from accompanying operational penalties: violation records may trigger product demotion, blocking, delisting, sales bans, increased deposits, and withdrawal restrictions; in serious cases, cooperation may be terminated.

  • Notice of Public Announcement for the Update of the "Delivery to Door Service Terms" (2026.10.28)

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