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China's health food traceability code officially launched, special foods enter the "digital ID card" era
IT Home, November 14 news: according to a report by Yicai, the health food traceability code was officially announced at the National Food Inspection Center sub-forum of the 2026 Special Food Conference held in Nanning, Guangxi, on November 12. This is the first time China's special food sector has established a unified, full-chain traceability system for the health food category.
The National Food Inspection Center said at the meeting that it will use the construction of the traceability system as a lever to continuously strengthen technical support capabilities for special food safety. As the traceability code takes the lead in landing in the health food sector, the building of traceability systems for infant formula foods and foods for special medical purposes among special foods is also expected to accelerate, thereby forming a digital regulatory network covering all categories of special food.
IT Home notes that the health food industry has long been troubled by information asymmetry. Market chaos such as exaggerated promotion and false claims persists despite repeated prohibitions, and consumers often find it difficult to distinguish between product compliance and the scientific boundaries of functional claims.
The launch of the traceability code is precisely a technical response to this pain point. By presenting product traceability, ingredient traceability and authoritative popular-science knowledge together on the scan page, the traceability code seeks to establish a two-way, transparent information channel between the consumer side and the production side. A "scan" before purchase makes product information more transparent and consumer choices more rational, while also providing regulators with a digital lever to firm up food safety responsibilities of production and operating enterprises.
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