Newshot Article title: 亚马逊's secret plan exposed: Aiming to build a "World Product Graph" and capture product data from across the web
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亚马逊's secret plan exposed: Aiming to build a "World Product Graph" and capture product data from across the web
IT Home, November 13 — According to Reuters, 亚马逊 has a secret plan aimed at giving consumers access to product information from around the world without ever having to leave its platform.
According to an internal document reviewed by the outlet and people familiar with the matter, the initiative, called "World Product Graph," seeks to take in data on nearly every product sold globally — whether or not 亚马逊 stocks those products.
That would let 亚马逊 truly become "the everything store," not only by offering in-depth data on a vast range of products and moving into Google's turf in online search, but also by effectively fending off rival Walmart's expanding e-commerce business.
The move is also a response to the continued rise of AI shopping agents. The internal document notes that 亚马逊's own AI search agent currently often provides inaccurate information. Once the World Product Graph is fully in place, the sheer volume of data would let 亚马逊 draw consumers away from rival e-commerce platforms that lack such data.
However, 亚马逊 responded: "The data used in that internal document is severely outdated." 亚马逊 said its internal data shows that Alexa for Shopping has an accuracy rate of about 97% worldwide.
The internal document also writes: "If consumers have to leave 亚马逊 to painstakingly research how products relate to one another on Google, brand websites and review sites, 亚马逊 cannot become users' first destination for every purchase. Those answers exist, but in the past users had to leave 亚马逊 and search hard for them on brand websites, third-party review sites and tech forums."
It is not yet clear whether or when the plan will be implemented, but the document, written in the style of a press release, sets a target launch date of October 1, 2027.
In a statement, 亚马逊 said: "Drafts and outdated documents often reflect only a partial picture, and the existence of such brainstorming documents does not necessarily represent our current plans. We are always exploring new ideas and new technologies, committed to making 亚马逊's product catalog more comprehensive and accurate and to providing real help for consumers."
The document notes that the core of the World Product Graph lies in figuring out how major brands categorize and display products on their own websites. That requires some brands and retailers to continuously supply product data to 亚马逊, and it also means 亚马逊 will crawl other retailers' websites itself. It is not yet clear how 亚马逊 plans to crawl those sites, or whether it would need their permission in every case.
According to the document, 亚马逊 has already signed contracts with companies such as Coca-Cola and Bayer to supply product data; it also held a "CEO-level P&G / 亚马逊 summit" with Procter & Gamble to discuss a related pilot. None of the companies responded to requests for comment.
IT Home note: The document laying out the plan is known internally at 亚马逊 as a PR / FAQ (press release and frequently asked questions) — typically a six-page narrative memo used to make the case for the underlying logic and business value of a new product or service. People familiar with the matter said not all PR / FAQs ultimately turn into actual products; for financial or other reasons, the World Product Graph could still be modified or even scrapped.
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