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DJI Announces Suggested Retail Price Adjustments for Some Products Starting November 18

Source: IT之家 Published: Product & Design 中文 产品
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DJI today published a notice on its official website regarding adjustments to the suggested retail prices of some DJI products, stating that due to continued sharp increases in the costs of global semiconductors, storage, and other key components, and after careful evaluation, DJI will adjust the suggested retail prices of some products starting at 00:00 on November 18, 2026; the specific models and prices involved are subject to the product detail pages on DJI's official store. According to a report released by International Data Corporation (IDC), in the Q2 2026 global handheld smart camera market, DJI remained first with a 73% shipment share, up 87% year over year. By segment, DJI gimbal cameras accounted for more than 60% of shipments, up more than 77% year over year; the shipment share of non-removable action cameras rose 11 percentage points year over year to 64%, with the Action 5 Pro and the 6th-generation product seeing significantly higher structural shares, while a single removable action camera model held more than 55% shipment share.

Translation(model translation, not the source's own text)

DJI Announces Adjustment of Suggested Retail Prices for Some Products Starting November 18

IT Home, November 13 news: DJI's official website today published a notice regarding adjustments to the suggested retail prices of some DJI products. Affected by the continued sharp rise in costs of multiple key components including global semiconductors and memory, after careful evaluation, DJI will adjust the suggested retail prices of some products starting at 00:00 on November 18, 2026.

For the specific product models and prices involved in the adjustment, please refer to the product detail pages on the official DJI Store.

IT Home attaches the full text of the notice below:

A report released by International Data Corporation (IDC) shows that in the global handheld smart camera market in Q2 2026, DJI maintained the top position with a 73% shipment market share, up 87% year-on-year.

Breaking it down by category, DJI's gimbal cameras accounted for more than 60% of shipments on their own, up more than 77% year-on-year. The shipment market share of non-detachable action cameras rose 11 percentage points year-on-year to 64%, with the product mix share of Action5 Pro and the 6th-generation products climbing significantly. Meanwhile, a single detachable action camera model held more than 55% of shipment market share.

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The translation is machine-generated and individual terms may be off. Nothing is rewritten or cut; the original is authoritative.

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