比亚迪 Offers Rewards of 500,000 to 5 Million Yuan for Clues on MCN Black PR, Multiple People Detained
IT Home, November 13 news: The legal department of 比亚迪 has just issued an announcement, disclosing in a concentrated manner the progress of handling several recent online infringement cases.
The announcement shows that some individuals have been detained by public security authorities for fabricating and spreading false information about 比亚迪, and multiple online accounts have been ruled by courts to constitute infringement.
Among the disclosed cases, Feng and Ji maliciously fabricated false information about 比亚迪 and spread it on social platforms. After 比亚迪 reported the matter to the police, the public security authorities determined that their actions disrupted public order and detained them in accordance with the law. In another case, Jiang had long published insulting and defamatory remarks about 比亚迪 multiple times on the Douyin platform, and was likewise determined by the public security authorities to have violated the law and was detained.
In response to the long-term publication of defamatory remarks by online accounts such as "Entertainment," "Auto World," "Sisi," and "Driver," 比亚迪 filed lawsuits, and the courts determined that infringement was constituted, ordering the relevant entities to make public apologies and compensate for economic losses.
比亚迪 also specifically mentioned the organized behavior of MCN institutions. According to the introduction, accounts under some MCN institutions concentrated on publishing articles targeting 比亚迪, involving dozens of institutions including "Nie," "Yuan," "Ma," "Niu," and "Zhou." Some of these accounts used AI to generate homogeneous content with identical titles and similar writing, and published it in the manner of "spreading rumors in the name of debunking rumors." 比亚迪 stated that evidence preservation has been completed and that legal measures are being taken to pursue liability.
Regarding the reward mechanism, 比亚迪 has set the reward range at 500,000 to 5 million yuan for clues about organized smear campaigns such as those by MCNs; for other eligible clue providers, the reward range is 50,000 to 5 million yuan. The channels for submitting clues are the @比亚迪 News Anti-Counterfeiting Office and the email [email protected].

IT Home note: 比亚迪's reporting reward mechanism began in December 2021, with an initial maximum reward of 1 million yuan. In June 2022, the upper limit was raised to 5 million yuan and has continued to this day.
比亚迪 also stated in the announcement that it respects and accepts suggestions and supervision from all sectors of society, but will continue to defend its rights through legal means against infringement such as insults, rumors, and smear campaigns.
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