Newshot Ant Group CMO Chen Liang Steps Down, Having Created IPs Such as Alipay's Five Fortune Collection
IT Home, November 13 news: Ant Group today issued an internal email announcing that Group Senior Vice President Chen Liang, due to personal life planning reasons, has chosen to step down from the positions of Chief Marketing Officer and President of the Public and Customer Communication Department, and will transition to Senior Advisor of Ant Group.
According to Ant Group's official website, Chen Liang graduated from the Department of Chinese Language and Literature at Nanjing University in July 2002 with a bachelor's degree in Chinese Language and Literature. From July 2002 to March 2008, he worked at Nanfang Daily, engaged in news reporting. In March 2008, he joined Alipay, responsible for Ant Group's brand and public communication affairs, focusing on building the company's external communication system through innovative means.
Public information shows that as a PR professional who transitioned from media, Chen Liang is skilled at building communication systems with innovative means, and many of his practices are still emulated by others today. For example, he pioneered the "personification" of the official Weibo account, prompting industry peers to follow suit with their own Alipay editors; the personal annual bill project he launched remains an indispensable year-end fixture for many peers in the industry; and the IPs he created, such as the cashless society, Five Fortune Collection, and Scientific Weight Loss of 100 Million Jin, have also had wide-ranging social impact.
IT Home attaches the original text of Ant Group's internal email:
Walking together all the way, thank you for being there! Dear colleagues: Today I am here to report to everyone a change regarding one of our old colleagues: due to personal life planning reasons, Guan Sheng (Chen Liang) will step down this month from the positions of Ant Group Chief Marketing Officer and President of the Public and Customer Communication Department. From Alipay to Ant Group, Guan Sheng has accompanied the company for 18 years. Over these 18 years, starting from "Alipay, Trustworthy," Guan Sheng and his team not only completed the company's brand upgrades time and again, but also did a great deal of work in the company's strategy formulation and implementation of business strategies, organically integrating business development with brand upgrading so that they promote each other. I am also very fortunate to have fought side by side with Guan Sheng for more than ten years. Whether it was 12 years ago in the brightly lit small conference room on the 21st floor of Huanglong Era Plaza, where we enthusiastically discussed Ant's vision and imagined the future, or 6 years ago when the company's brand encountered setbacks and we responded to the crisis and gradually rebuilt social trust and internal and external confidence, I was deeply inspired by Guan Sheng's mission-and-vision drive and firm confidence. Perhaps it is this power that has allowed two Virgos to always work together with such rapport. After leaving his current position, Guan Sheng will serve as Senior Advisor of Ant Group, continuing to fight alongside us in another capacity. We thank Guan Sheng for his outstanding contributions to the company over the past 18 years, are full of confidence in the marketing and PR team he has cultivated, and wish Guan Sheng a happy life in his new stage of life. Thank you for giving Ant's stories over the years sparks of creativity, the power of technology, and the image of ordinary people living their lives earnestly. Dear colleagues, the new year is approaching, and Ant keeps moving, running at full speed. Let us carry our original aspirations, head toward the future together, set off again, let technology benefit everyone, and bring small but beautiful changes to the world!
Today I am here to report to everyone a change regarding one of our old colleagues: due to personal life planning reasons, Guan Sheng (Chen Liang) will step down this month from the positions of Ant Group Chief Marketing Officer and President of the Public and Customer Communication Department.
From Alipay to Ant Group, Guan Sheng has accompanied the company for 18 years. Over these 18 years, starting from "Alipay, Trustworthy," Guan Sheng and his team not only completed the company's brand upgrades time and again, but also did a great deal of work in the company's strategy formulation and implementation of business strategies, organically integrating business development with brand upgrading so that they promote each other.
I am also very fortunate to have fought side by side with Guan Sheng for more than ten years. Whether it was 12 years ago in the brightly lit small conference room on the 21st floor of Huanglong Era Plaza, where we enthusiastically discussed Ant's vision and imagined the future, or 6 years ago when the company's brand encountered setbacks and we responded to the crisis and gradually rebuilt social trust and internal and external confidence, I was deeply inspired by Guan Sheng's mission-and-vision drive and firm confidence. Perhaps it is this power that has allowed two Virgos to always work together with such rapport.
After leaving his current position, Guan Sheng will serve as Senior Advisor of Ant Group, continuing to fight alongside us in another capacity. We thank Guan Sheng for his outstanding contributions to the company over the past 18 years, are full of confidence in the marketing and PR team he has cultivated, and wish Guan Sheng a happy life in his new stage of life. Thank you for giving Ant's stories over the years sparks of creativity, the power of technology, and the image of ordinary people living their lives earnestly.
Dear colleagues, the new year is approaching, and Ant keeps moving, running at full speed. Let us carry our original aspirations, head toward the future together, set off again, let technology benefit everyone, and bring small but beautiful changes to the world!
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