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Tencent source: WeChat's 'Top Stories' testing short-drama entry

Source: IT之家 Published: Business & Funding 中文
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Some users have noticed a new short-drama entry in WeChat's 'Top Stories' (Kan Yi Kan) section on the Discover page. A source close to Tencent told Kechuangban Daily that the entry is being tested on a small scale, letting users view recently watched short dramas and making it easier to find quality short-drama content they like. In October, Tencent launched the free 'Lüpaopao Short Drama' mini-program in the WeChat ecosystem; QuestMobile data shows its monthly active users reached 143 million as of August, and weekly active users hit 89.68 million in the first week of October, up 44.1% from the first week of September.

Translation(model translation, not the source's own text)

Person with knowledge of Tencent: WeChat "Top Stories" is testing a short-drama entry on a small scale

IT Home, November 12: Some users have noticed that a short-drama entry has been added to "Top Stories" on WeChat's Discover page. According to the STAR Market Daily, which learned from a person close to Tencent, WeChat's "Top Stories" is testing a short-drama entry on a small scale. Users can use this entry to view short dramas they have recently watched. The entry is said to be mainly intended to make it easier for users to find high-quality short-drama content they like.

IT Home notes that in October this year, Tencent launched the "Lüpaopao Short Drama" free mini program within the WeChat ecosystem, promoting "free good dramas, one tap to watch."

Separately, according to Jiemian News, QuestMobile data shows that as of August this year, the monthly active user scale of Tencent's Lüpaopao Short Drama mini program had exceeded 100 million, reaching 143 million. In the first week of October, weekly active users reached 89.68 million, up 44.1% from the first week of September. Since its official renaming in July, the product's weekly active user scale approached 90 million within about three months.

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The translation is machine-generated and individual terms may be off. Nothing is rewritten or cut; the original is authoritative.

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