Special-edition model? 阿斯顿 · Martin partners with Disney and Lucasfilm to celebrate the 50th anniversary of Star Wars
IT之家, November 12: 2027 marks the 50th anniversary of the Star Wars series, and 阿斯顿 · Martin has announced a partnership with Disney and Lucasfilm to celebrate the milestone together. 阿斯顿 · Martin plans to hold a series of events over the coming year to look back at the evolution of Star Wars, but specific details have not yet been announced.
阿斯顿 · Martin revealed that the two sides will showcase the artistry of top British luxury craftsmanship and cinematic storytelling through a series of events and collaborative projects during the anniversary celebration.

阿斯顿 · Martin Global Marketing Director 芬巴尔 · 麦克福尔 said: “Over the past 50 years, Star Wars has proven that design and storytelling can generate extraordinary power and inspire generation after generation around the world. 阿斯顿 · Martin is likewise committed to creating products and experiences with a distinct character that can trigger lasting emotional resonance, so the partnership between the two sides is a natural fit and something to look forward to.”
According to IT之家, products under 阿斯顿 · Martin have never appeared in a Star Wars film. By comparison, 阿斯顿 · Martin has a deeper connection with the 007 film series.
However, 阿斯顿 · Martin is not entirely unrelated to Star Wars. In March 2024, 阿斯顿 · Martin applied to register the Venator trademark, and the Galactic Republic in Star Wars also happens to have a Venator-class Star Destroyer named Venator.
阿斯顿 · Martin plans to announce more anniversary event arrangements in early 2027. In addition to co-hosting events with Disney and Lucasfilm, 阿斯顿 · Martin is expected to take the opportunity to launch a space-themed special-edition model or configuration package.
In July this year, 阿斯顿 · 马丁, facing continued funding pressure, obtained about $735 million (IT之家 note: at current exchange rates, about RMB 4.914 billion) in new debt financing, and said the funds will be used to support subsequent product plans.