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SAG Report for Q3 2026 Global Foldable Phone Shipments: Samsung Dominates with a 69% Share, Apple Expected to Reshape the Market in 2027

Source: IT之家 Published: Product & Design 中文 SAG
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Market research firm Smart Analytics Global (SAG) reported that global foldable smartphone shipments in Q3 2026 exceeded 7.5 million units, down 2% year over year. Samsung held 69% of shipments, its highest level since 2023, followed by Huawei at about 14% and Lenovo Motorola in third place. SAG believes Apple could be key to the next shakeup of the foldable market: if supply improves, Apple is expected to become the world's largest foldable phone maker in 2027 with more than 40% of shipments, while global foldable shipments are projected to grow about 55% year over year in 2027.

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SAG Report on 2026Q3 Global Foldable Phone Shipments: Samsung Dominates with 69% Share, Apple Predicted to Reshape the 2027 Market Landscape

SAG Report on 2026Q3 Global Foldable Phone Shipments: Samsung Dominates with 69% Share, Apple Predicted to Reshape the 2027 Market Landscape

IT之家 November 13 news, market research firm Smart Analytics Global (SAG) yesterday (November 11) published a blog post; the report shows that global foldable smartphone shipments in the third quarter of 2026 exceeded 7.5 million units, down 2% year on year.

Breaking it down by brand, Samsung continued to hold the global top spot with a 69% shipment share, its highest level since 2023; Huawei ranked second with about 14%, while Lenovo Motorola consolidated its position in third place.

Samsung's performance this quarter was particularly notable: shipments grew 13% year on year, and the newly released Galaxy Z Fold8 accounted for more than half of global foldable phone shipments. The model is also seen as Samsung's first "wide-screen foldable" product, helping it achieve double-digit growth in the South Korean and European markets.

The firm believes Apple could be the key to the next round of reshuffling in the foldable market. SAG believes that the capacity ramp-up and display durability issues of Apple's foldable iPhone dragged down 2026 market expectations; however, if supply improves, Apple is expected to become the world's largest foldable phone manufacturer in 2027, capturing more than 40% of shipment share.

The report also forecasts that global foldable phone shipments will grow about 55% year on year in 2027, with wide-screen foldable models accounting for about two-thirds. However, foldable phones remain expensive, and whether they can truly reach the mass market still depends on whether Apple, Samsung and Chinese manufacturers can simultaneously improve cost, durability and experience.

  • SAG: Samsung Solidifies Global Foldable Smartphone Leadership with 69% Share in Q3 2026; Apple to Drive Market Recovery in 2027

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