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Rockstar Kicks Off New GTA 6 Marketing Push, Quietly Launches New Account and Shares Vice City Beach Road Footage

Source: IT之家 Published: Business & Funding 中文 GTA6
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According to IGN, a new Instagram account, "Only in Dade," suddenly posted a video showing GTA 6 footage, filmed mainly from the rear-seat window of a car and showing a row of luxury cars parked along a coastal road; players initially suspected it was AI-generated until Rockstar Games reposted and liked the video, confirming it was real in-game footage. IGN further found that the footage recreates a real-world video from last month, when Rockstar partnered with car customization company West Coast Customs to bring GTA 6 cars into the real world and tour them on Miami streets throughout October. GTA 6 is now a week from release, and preloading has officially begun so players can download the game in advance and jump in quickly at launch.

Translation(model translation, not the source's own text)

Rockstar launches new round of GTA6 marketing, quietly opens new account and releases Vice City beach road footage

IT之家 reported on November 12 that, according to IGN, a new Instagram account called "Only in Dade" recently suddenly posted a video showing GTA 6 gameplay, mainly recorded from the perspective outside the rear window of a car, showing a row of luxury cars parked along a coastal road.

At first, many players suspected the video was AI-generated content, until Rockstar Games reposted and liked the video, and players confirmed that the footage on the account was real in-game visuals.

Further verification by IGN found that this gameplay footage actually replicated a real-world video from last month. At the time, Rockstar partnered with car customization company West Coast Customs to bring cars from GTA 6 into the real world and tour them on the streets of Miami throughout October. The event generated numerous videos and social media discussion, and now one of those real-world scenes appears to have been recreated as-is by Rockstar in the game.

Clearly, Rockstar's marketing strategy is becoming increasingly creative. Being able to produce a video that makes players question whether the footage is real, or even think the visuals are too good to be true, is itself a demonstration of technical prowess.

Currently, attention for GTA 6 has peaked. Only one week remains until the official release, and preloading has officially begun. Players can download the game in advance to play quickly when it launches.

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