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Honor CMO welcomes Huawei's new OSTA sub-brand: 'The biggest point is letting everyone know Honor is Honor'

Source: IT之家 Published: Business & Funding 中文
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Huawei's new sub-brand OSTA will make its public debut at the 'HarmonyOS Smart Mobility Xiangjie V8 and OSTA Brand Launch Event' on November 20 at 14:30. Asked whether the new brand would affect Honor, Honor Global CMO 关海涛 responded: 'Welcome OSTA, glory together! The biggest point of this is letting everyone know Honor is Honor, an Honor that dares to think differently.' Honor was founded in December 2013 as a Huawei sub-brand and became fully independent from Huawei in November 2020; Huawei now holds no stake in Honor.

Translation(model translation, not the source's own text)

关海涛 welcomes Huawei's sub-brand Xingmang: the biggest significance of this is letting everyone know that Honor is Honor

关海涛 welcomes Huawei's sub-brand Xingmang: the biggest significance of this is letting everyone know that Honor is Honor

IT Home, November 12: Huawei's new sub-brand OSTA Xingmang will make its first public appearance at the "HarmonyOS Intelligent Driving Xiangjie V8 and Xingmang Brand Launch Event" held on November 20 at 14:30.

A blogger asked Honor Global Chief Marketing Officer 关海涛 whether Huawei's launch of the sub-brand Xingmang would have an impact on Honor.

关海涛 responded: Welcome Xingmang, glory together! The biggest significance of this is letting everyone know that Honor is Honor, an Honor that dares to think and dare to be different.

IT Home notes that the official Huawei Xingmang account's promotional slogan is "Pioneering beyond design, exploring more directions with innovation, connecting infinite possibilities with technology," and describes Xingmang as a "brand-new starting point."

Honor was founded in December 2013 as a Huawei sub-brand and officially separated from Huawei in November 2020 to operate independently. Huawei currently holds no shares in Honor, and the two parties have completely separated in the market.

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The translation is machine-generated and individual terms may be off. Nothing is rewritten or cut; the original is authoritative.

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