Curbing annoying web cookie pop-ups: Apple Safari 27.3 browser plans to introduce a new privacy option
IT之家, November 12 — The tech media outlet 9to5Mac published a blog post yesterday (November 11) reporting that in the first Beta developer preview of iOS 27.3, Apple plans to introduce a "Global Privacy Control" (GPC) option for the Safari browser, which is expected to reduce the hassle of users repeatedly dealing with cookie consent pop-ups in the future.
Citing the blog post, IT之家 explains that the option is located in "Settings → Apps → Safari → Advanced." According to Apple's description, once enabled, Safari can ask websites not to sell or share user data. However, Apple also cautions that this may cause some websites to malfunction or even become completely unusable.

Journalist Nick Heer points out that this new standard is in fact a replacement for the "Do Not Track" feature and has global effect, allowing users to state their tracking preferences once, after which, in theory, cookie consent banners would no longer appear.
However, 9to5Mac notes that enabling this option in Safari does not mean all cookie pop-ups can be eliminated with one click; the actual effect still depends on whether websites support GPC and whether local regulations require websites to honor the relevant signal. The report says some websites have already adopted it, but most do not yet support it.
- "Another important update in Apple's iOS 27.3 developer preview Beta: Safari browser supports adaptive dark mode"
- "Apple's Safari 27.3 beta browser goes live: adapted for iPhone Duo, introduces vertical tabs and Siri to help you manage web pages"
Related articles
- Apple details Safari 27 browser upgrade: fixes reading "jumping around," resolves 844 issues
- Apple updates Safari 26.4 browser: brings back compact tab layout, fixes 191 bugs
- Apple's Safari 26 browser adds support for digital ID API, websites can directly call ID information in the Apple Wallet app
- Apple releases Safari 26 Beta: adds SVG and HDR image support, compatible with older macOS versions
- Apple protests UK regulator CMA's proposal: forcing free opening of the WebKit browser engine stifles innovation
- Safari accused of hiding switch options after being set as default browser in Europe; Apple responds denying the allegations