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Actor 赵丽颖 sues Hongguo Short Drama for portrait rights infringement
IT Home, November 12: According to a report by Nanhua Video, Beijing Bimo Liuxiang Technology Co., Ltd., the operating entity of Hongguo Short Drama, has a new court hearing announcement added, with the cause of action involving a portrait rights dispute. The plaintiff is 赵丽颖, and the defendants are Beijing Douyin Information Service Co., Ltd., Beijing Bimo Liuxiang Technology Co., Ltd., and Shi Moulun. The court is 北京市门头沟区人民法院云法庭, and the hearing is scheduled for November 10, 2026.
Beijing Bimo Liuxiang Technology Co., Ltd. was established in July 2021 with registered capital of 1 million yuan. Its business scope includes radio and television program production, TV drama production, internet information services, film distribution, and more. It is wholly owned by Beijing Douyin Information Service Co., Ltd., and its product is the Hongguo Short Drama app.
IT Home notes that multiple reports circulating online mention a claim of 810,000 yuan, but there are discrepancies in how this amount is characterized. Some media outlets point out that the amount may correspond to another infringement case, and this hearing announcement does not explicitly disclose specific claim information.
As early as 2021, 赵丽颖, Yang Mi, and 514 other industry figures jointly issued a "Proposal," stating that only effective copyright protection for film and television content can allow the industry to thrive.
The "Announcement on the Launch of AI Drama Virtual Image Creation and Rights Confirmation Capabilities" released by the Hongguo Short Drama Creator Center on November 9 states that in AI drama virtual image creation, images may originate from real-person authorization, upstream IP authorization, or original creation, involving portrait, artistic design, and various other rights. To help creators upload ownership materials in advance and avoid affecting subsequent publication of works, the platform now provides support for "virtual image creation and rights confirmation" capabilities.
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